TikTok is well known and popular. The popularity of TikTok is renowned and sometimes seen as controversial but popular for its content uploaded by singers, actors, and dancers.
TikTok is a popular social media app and short video-sharing app. It has exploded worldwide and is creating a social media and societal transformation. However, do you know everything there is to know about TikTok?
In a nutshell, TikTok gives users the ability to watch, and share 15-second videos! TikTok enables anyone to watch and create at will. You are simply uploading anything shot on cell phones on TikTok. It is that easy.
What is TikTok Exactly?
TikTok offers and shows a plethora of short-form user videos. All on your phone, mostly even computers or laptops. If you want to do any number of funny or entertaining things then TikTok is the place. Expect to find pranks, stunts, tricks, jokes, dance, and all matters of entertainment.
The app inspires people to record themselves singing and dancing to then share with friends and the world.
TikTok 101
TikTok features personalized feeds of entertaining short videos. However, these videos are often set to music and sound effects. In essence, TikTok is well known for its hyper addictive quality and enthusiasm from users.
TikTok is also noted for its high levels of engagement. Most importantly, everyday people and professional creators or influencers alike can make videos. These videos often utilize effects like filters, background music, and stickers to their videos. You can even collaborate on content and create multi-account combination videos even from different locations.
TikTok Importance
TikTok is vital now because it is all over the world. At the moment, TikTok is used in 154 countries. As well there are an estimated 800 million dynamic users. The vast importance and relevance of TikTok is clear to many around the world.
TikTok began its growth and dominance only around 5 years ago. It was launched in 2017 for iOS and Android in many markets outside of China. Moreover, TikTok became available around the world in August of 2018. Today, the only app with a bigger market share for exposure and user spending is the widely used dating app Tinder.
Learning how this app quickly became a huge hit and sensation around the world is fascinating. But, the app hit the spot by standing out in the social media world of music, photos, and movies.So, let’s look further here are ten incredible and fun facts about TikTok.
TikTok was developed and born in China
TikTok, known in China as Douyin, is a short-form video hosting service owned by Chinese company ByteDance. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with durations from 15 seconds to ten minutes.
TikTok is an international version of Douyin in many ways. TikTok and Douyin have nearly identical interfaces but no accessibility and functionality between each other. In time, TikTok became available worldwide after working and partnering with Chinese social media service, Musical.ly.
Their servers are each based in the market where the respective app is available. Douyin like TikTok features customized video search features that are searchable by user’s faces. In summary, you are able to see and engage with more videos and other features such as buying, booking hotels and much more to entertain.
back to menu ↑TikTok is everywhere and perfect for everyone from beginners to influencers
Many apps do not have the flexibility or versatility. However, TikTok is truly multilingual. Why? Simply because TikTok supports 75 languages, which of course makes it easier for the clients to use it.
More importantly, TikTok is available in 155 markets, in 75 languages. The level of diversity, time zones, and reach is what makes TikTok tick. TikTok is an international success that is grabbing and making people feel connected, entertained, and engaged.
TikTok influencers have made this app not only popular but profitable. TikTok is the current most popular app in the world because of the insane profit margins for influencers and the massive worldwide appeal.
back to menu ↑Almost half of all TikTok users are between the ages of 16-24!
It is a well known fact that TikTok is young. Youth is the engine that drives TikTok and the world now more and more. There are plenty of places you can go that show plenty of youthful enthusiasm, but none as popular and powerful as TikTok.
In essence, TikTok was designed with the intention to be marketed to a younger demographic in general. Younger people are very attracted to TikTok because the app fosters people to express themselves in many ways like karaoke, acting, dancing, singing, and more.
Only recently, a 2019 survey showed that exactly 41% of users are 16-24 years old. However, anyone who is on TikTok will know that the app is ideal for a younger demographic.
Lastly, TikTok by design is marketed to a younger audience because of the features. In essence, the nature of content creation is to be dynamic and TikTok is the best app now to inspire anyone under 30 years old.
back to menu ↑TikTok is worth over 170 Billion Dollars as of this year
TikTok is a big business now. The Tik Tok logo should have a lot of images of dollars and cents and various currencies around the world. Statistically, TikTok has increased its annual revenue dramatically since 2019.TikTok became the world’s most valuable privately-owned company in early 2020.
By 2021, TikTok managed to make an amazing amount of money. The revenue was well over $75 billion dollars by this point. TikTok was not only wildly profitable, but the app was great for users. It has been said that on average a TikTok user with many followers can make between upwards of $150,000 USD a year. In summary, it has become clear that TikTok is one of the most popular and well used apps. Many older social media platforms are envious of TikTok.
back to menu ↑In the USA, almost half of all Americans use TikTok
The statistics are quite shocking for how popular and widespread TikTok is overall. TikTok has 100 million users based in the United States of America solely.
Countries around the world have threatened to ban TikTok. Even in the USA, it has been an issue but the popularity of this app is massive. For example, TikTok was the fastest rising app in 2020. The growth of TikTok is projected and expected to be closer to 20% this year. The estimated reach is 78.7 million users.
Generation Z composes a big portion of these TikTok users. It has been shown that Pew Research Institute research features not only a younger American demographic but more than half, which would be half of its adult users are 35 and older.
back to menu ↑TikTok is international but it is banned in India
Since 2020, TikTok has been banned in India. Even though in India TikTok was downloaded over 611 million times. If you were to take the estimated downloads in India alone it would account for around 30% of complete world downloads for TikTok.
The official or government response to TikTik was that the company was not following data and privacy laws. However, TikTok has dealt with many challenges in India since June of 2019. TikTok and users in India have fought and even petitioned to try and bring back TikTok.
In time, TikTok won a case to comply with all data privacy and security requirements, but has faced additional setbacks. under the Indian. Despite at least 200 million downloads as of 2021, there is not a lot of support in the government to bring TikTok back. In the last year, the Indian Ministry of Electronics and Information Technology blocked usage of TikTok again.
back to menu ↑TikTok is used more by Women than Men
Women prefer to use TikTok overwhelmingly. Why? There could be various reasons, but TikTok does give the impression of being more marketed to women. Especially in the United States, women prefer using TikTok.
If you look at the hard numbers, TikTok stats show that around 60% of its active users are women. Many of the TikTok influencers are women and these women are dominating in terms of the numbers. For example, some notable stars include Charli D’Amelio, who is an Italian American social media personality. She is quite respected and regarded as the most followed TikTok female in the world. Women want to experience that influence so are attracted to TikTok. The New York Times has called this female blogger the “reigning queen of TikTok”. Songs and Dance trends have gone viral due to TikTok and while men perform it seems women prefer this medium.
back to menu ↑Influencers especially for film and music are big on TikTok
TikTok is the home for music and dance. Trends and even world wide sensations or even hits can emerge from TikTok. Moreover, it has been clear that many dance trends and songs have turned into web sensations simply because of TikTok alone.
The versatility and interface ease of use is what makes TikTok fun and profitable for influencers alike. Viral video trends are now dominated by TikTok thus revolutionizing the worldwide arrival of the application and influence of music and movies to a new generation.
Most importantly, TikTok is valued at $140 Billion, making it the world’s most valuable startup. This is big so influencers love TikTok. Also, everyday users and influencers like the massive appeal. TikTok today is worth more than Twitter and Coca Cola. Many users like to scroll and enjoy listening and watching lip-syncing videos.
Lastly, an influencer or user can benefit from TikTok because of its free usage of audio content. Therefore, expect to hear a lot of different kinds of media that can therefore be used on TikTok.
back to menu ↑TikTok Has the Highest Social Media Engagement Rate Per Post
Many take the time to make TiKTok work for them and that is the key. In essence, TikTok’s engagement rate is much higher than other notable networks. The competition compared to TikTok like Instagram, YouTube, and Facebook does not compare.
The growth is stunning for TikTok. Moreover, TikTok’s Usage Per Day Continues to Increase at an increasing rate. It won’t stop but Tiktok’s engagement by country keeps getting bigger year after year. For example, TikTok had usage of around 62 minutes in 2020, and then it increased to 68 minutes per day. This was just in the USA alone compared to other countries.
back to menu ↑TikTok is ranks very high with all apps for consumer spending
Spending money is an important pastime that means business. So, when TikTok users feel motivated to spend then advertisers are usually trying to look for visibility.
If you look at statistics and research, TikTok on average ranks and has the second greatest consumer spending of any app on the market. In terms of consumer spending, spending and investment through IOS or Google Play App Stores is massive and formidable.
Spending is what makes advertisers and promoters as well as influencers very happy. Therefore, when we see that revenue from mobile commerce and advertising is big and increasing then the app becomes more successful. For example, this is what makes micro-influencers promote products. TikTok attracts many on the platform to charge a sum they feel could be beneficial and as well get fruitful engagement rates.
