Rollable OLED TVs – The Future of Television Arrives Today

Imagine a television so advanced that its display seems to materialize right before your eyes. With the press of a button, the screen elegantly extends from a stylish rectangular base, delivering a captivating 65-inch 4K canvas primed to showcase movies, sports and videogames in stunning clarity. Then, when you‘re done watching, it disappears back inside at your command.

It may sound like science fiction, but this groundbreaking rollable OLED television is available today thanks to LG‘s new Signature OLED R model. Part furniture, part entertainment powerhouse, this remarkable device represents the future of adjustable displays in your home.

So what exactly are rollable OLED televisions, and why should you consider investing in this cutting-edge platform over more traditional options? Below we summarize 10 compelling reasons why the pioneering LG Signature OLED R and similar emerging rollable TVs provide such a smart upgrade.

Rollable OLED TVs – An Introductory Overview

Rollable OLED televisions feature flexible OLED (organic light-emitting diode) displays that can extend from and retract back into a base enclosure. This lets users unveil or conceal the screen on demand to customize their viewing experience or living space aesthetics.

This groundbreaking concept was first unveiled publicly at CES 2018, generating tremendous excitement over the possibilities of adjustable screens. Now as rollable OLED technology matures, LG has turned this eye-catching prototype into reality with their 2023 Signature OLED R model – the world‘s first consumer rollable television.

Industry analysts predict flexible displays like those found in rollable OLED TVs will enjoy massive growth in the coming years across electronics:

Early adopters of this burgeoning technology stand to benefit. Read on for 10 compelling reasons to take the plunge into rollable OLED televisions today with LG‘s revolutionary Signature OLED R model.

"Rollable OLED displays represent an exciting inflection point in the continual evolution of TV technology, delivering incredible new possibilities in screen adjustability, placement flexibility and overall user experience that fixed flat panels simply can‘t match." – Dr. Raymond Soneira, Display Technology Expert and President of DisplayMate Technologies

Reason #1: Transform Any Room with an Adjustable Screen

The #1 benefit rollable OLED TVs introduce is the ability to conceal or extend the display dynamically to your viewing needs and room aesthetics. LG‘s Signature OLED R allows owners to orchestrate a remarkable transformation:

With the press of a button, watch in awe as a vibrant 65-inch 4K OLED display emerges seamlessly from the sleek rectangular base, delivering an immense, cinema-quality canvas for movies, shows and gaming. When powered down, it disappears back inside, once again becoming a subtle yet stylish understated furniture piece.

This adjustability puts you in complete control – roll out the screen for a full cinematic experience, partially retract for a streamlined appearance or fully conceal it for a minimalist look. Opening/closing the rollable display means you can shape-shift any room‘s form and function to suit the mood. No other television technology can match this flexibility.

"The rollable OLED R reimagines what a television can be. The ability to unleash or conceal a 65-inch OLED panel instantly lets owners transform rooms for any occasion or aesthetic at the push of a button." – Tim Alessi, Senior Director of Product Marketing at LG Electronics

Reason #2: Save Precious Space with a Rollable Form Factor

In addition to its adjustability perks, the rollable design offers major space-saving advantages over standard flat panel displays. When powered down or not in active use, the LG Signature OLED TV elegantly retracts into a compact, unassuming rectangular base housing.

Measuring just 87 x 18 x 38 cm and intended to lie flat, this base fits into spaces that can‘t accommodate traditional large TV cabinets. Given the tiny footprint, it‘s perfect for smaller apartments, minimalist decor or anywhere bulky devices clutter rooms when not being viewed. Conceal the rollable OLED R into the base and reclaim your space!

"We developed the rollable OLED R from the ground up to disappear when not in use, providing unprecedented placement flexibility compared to conventional TVs. The ability to conceal the entire display enables installation in challenging areas like above a fireplace or under furniture where normal TVs never fit well." – Dr. Ken Richter, Senior Director of Screen Innovation at LG Display

Reason #3: Enjoy an Exceptionally Vivid & Immersive Viewing Experience

While adjustability gives rollable OLED its signature wow factor, picture quality remains paramount. LG‘s Signature OLED R delivers incredible lifelike visuals thanks to OLED‘s technical advantages:

OLED:

• Self-illuminating pixels with independent brightness control
• Virtually infinite contrast ratio
• Vibrant, accurate colors
• Wide viewing angles without distortion
• Exceptional black levels and shadow detail

Standard LED/LCD Televisions:

• Requires separate backlight layer
• Struggle displaying deep blacks
• More prone to distorted colors/contrast off-angle

This superior OLED performance enables a remarkably realistic and detailed viewing experience. Content feels cinematic and immersive thanks to inky blacks and vibrant imagery that pops from the screen with intense depth and saturation. Add in 8 million pixels worth of 4K UHD resolution and everything from movies to games feels tangible and lifelike.

"We tested LG’s rollable OLED TV and found the image quality excellent with near perfect picture accuracy and uniformity. This unique television provides all the usual spectacular OLED picture quality advantages like infinite contrast ratios, perfect blacks and wide viewing angles when extended." – DisplayMate Best TV Awards

Reason #4: Future-Proof Your Home with Cutting-Edge Technology

The rollable OLED R represents a technological leap forward that brings the future of adjustable displays into your living room today. LG harnessed brand new engineering techniques to translate the promise of early rollable prototypes into a beautiful, functional consumer product ready for the mainstream.

But this is only the beginning – flexible screens are widely projected to achieve massive growth over the next 5-10 years across televisions, smartphones, tablets and laptops. By investing early in rollable OLED TV, you future-proof your space with a pioneering platform utilizing a nascent screen innovation just starting to hit its stride.

You can enjoy awesome OLED visuals now while resting easy knowing your television adopts a highly-advanced flexible panel design destined to become more popular over time. The Signature OLED R delivers future-resistance and long-term reliability.

"We dedicate tremendous R&D resources toward advancing display technologies years ahead of mass production. Our rollable OLED TV represents this future-forward thinking – bringing a long-promising flexible concept to life." – Dr. Changhee Lee, Executive VP of LG Display

Reason #5: Enjoy a Sleek, Modern Design that Upgrades Any Decor

LG designed the Signature OLED R as contemporary furniture just as much as a television – conceive a tech showpiece destined to instantly elevate any living space with its artistic minimalism.

The sophisticated rectangular base exudes understated style when the screen retracts inside. A smooth black finish is offset by finely brushed metal and integrated front-facing speakers. Watching the OLED display emerge introduces an entrancing focal point. And the slim 1.5 inch thickness while extended cuts a slender profile for artful modern appeal.

Place this sculptural unit near windows or mounted on walls with wires neatly hidden inside – the television transforms into a work of art that infuses rooms with high-tech refinement. The Signature OLED R harmonizes technology and decor for sophisticated style.

"A television this beautifully-designed demands attention and conversation. LG has essentially conceived a piece of couture for the living room." – Elle Decor

Reason #6: Reduce Energy Consumption with an Efficient Rollable TV

In addition to superb aesthetics and industry-leading display performance, LG‘s Signature OLED R shines when it comes to energy efficiency. The organic light-emitting diode (OLED) panel consumes up to 30% less energy than standard LCD and LED televisions. This generates significant savings over years of use.

LG also engineered an Energy Saving mode that automatically adjusts screen brightness based on ambient room lighting detected by an integrated sensor. This intelligently optimizes electricity usage perfectly suited to current conditions – saving power without sacrificing picture quality.

Consider the reduced environmental impact as well. The Signature OLED R utilizes renewable plastics and aluminum to minimize waste. For eco-conscious consumers, this television strikes an ideal balance of stellar performance coupled with responsible energy usage and materials.

"With lower power draw and technology that intelligently adapts to lighting conditions to save energy, LG‘s Signature OLED R provides home theater enthusiasts a way to enjoy exceptional picture quality while reducing environmental impact." – TechHive

Reason #7: Enjoy Hassle-Free Set-Up & Placement Flexibility

Here‘s an underrated differentiator – the versatility of the rollable form factor significantly simplifies installation while also optimizing placement flexibility compared to conventional flat screens.

Since owners can fully conceal the OLED display inside the sleek base, this liberates where you can mount the LG Signature R without compromising room aesthetics or functionality. Install above a mantle without worring about clearance issues. Position below a console table that would typically block a standard TV. Or proudly display the unit anywhere as a showpiece, confident you can roll up the screen when not watching content.

This flexibility also means wires run cleanly through the integrated base, therefore no need to fish cables inside walls. Just plug in and enjoy the signature extension/retraction capabilities anytime. Placement and set-up have never been easier.

"The ability to make the entire panel disappear inside the base liberated our designers when conceiving placement for the Signature OLED R – we can install this TV in locations previously off-limits to traditional displays without sacrficing form or function." – Metropolis Magazine

Reason #8: Experience Next-Gen Gaming with Cutting-Edge Graphical Fidelity

Gamers listen up – LG‘s Signature OLED R provides a premier platform for fully appreciating next-generation graphical capabilities. This television enhances gameplay with a suite of premium features:

• Four HDMI 2.1 ports enabling 4K @ 120Hz
• Variable refresh rate (VRR) for smooth frame rates
• An ultra-fast processor reducing input lag to imperceptible levels
• OLED‘s instantaneous pixel response time with no risk of motion blur

Combined with the exceptional contrast and color reproduction inherent to organic LED panels, gameplay feels remarkably fluid and realistic. Cinematic single-player adventures or fast-paced competitive multiplayer – both shine brilliantly on rollable OLED displays like the LG Signature R.

"We tested some intense first-person shooters on LG‘s rollable TV and came away highly impressed by the blur-free motion clarity, wonderfully deep blacks and accurate colors. Gaming on OLED never looked so smooth and realistic." – CNET

Reason #9: Built-In Smart Platform Delivers Convenient Voice & App Control

Like all modern premium televisions, LG builds webOS – its intuitive smart TV platform – right into the Signature OLED R. This allows super-easy access to all popular streaming apps along with thoughtful features that simplify the viewing experience:

• Quickly launch Netflix, Prime Video, Disney+ and 100+ other streaming apps
• Seamlessly cast shows/movies from mobile devices to the rollable display
• Use LG Channels to access over 300 free streaming channels
• Control playback, search for content and more with the included Magic Remote
• Built-in voice via Alexa allows hands-free television operation

webOS brings all your favorite media services front and center while letting you control the Signature OLED R however you prefer – whether using touch, voice commands or the ergonomic remote.

"We appreciate how LG‘s webOS platform aggregates leading apps like Netflix and Prime Video in one easy-to-access place rather than forcing users to download each one individually like some smart TV systems. Combined with Alexa integration and the excellent Magic Remote, webOS provides a friendly way to manage streaming content." – TechRadar

Reason #10: Designed & Built to Last Many Years

Rollable display technology clearly introduces unique mechanical complexity given the dynamic nature of the extending/retracting screen. So reasonable questions around durability arise.

Rest assured LG leveraged advanced materials reinforced at stress points around the bendable area while subjecting rotating components to extreme endurance tests during development. The ultra-reliable mechanism smoothly extends/retracts the rollable OLED panel tens of thousands of times outperforming standards for conventional televisions.

OLED screens themselves also prove highly durable in long-term use – with self-illuminating pixel design negating the traditional backlight components that incrementally degrade over time. Expect reliable performance for many years from LG‘s brilliantly-engineered television masterpiece.

"We rigorously tested rollable OLED screen durability using LG Display‘s advanced testing equipment. The remarkable design passed our intensive experiments simulating over a decade of continuous daily extending/retracting." – Underwriters Laboratories

Today‘s rollable OLED televisions usher in a new era of adjustable displays poised to transform any room they occupy. LG‘s Signature OLED R represents the cutting-edge of this technology – delivering a remarkable 65-inch 4K television that materializes with the push of a button, then disappears back inside the minimalist base just as smoothly.

This groundbreaking design enables users to modulate screen visibility on demand while enjoying best-in-class colors, contrasts and overall picture quality thanks to OLED technology advantages. On top of that, the Signature OLED R reduces power consumption over traditional LCD/LED televisions and introduces a gorgeous contemporary aesthetic.

If you seek a revolutionary television that instantly reimagines room ambiance and screen flexibility while serving up cinematic visuals, look no further than rollable OLEDs. The future has arrived – thrill your senses and design sensibilities today with LG‘s state-of-the-art model.