Electric vehicle (EV) adoption continues to accelerate across the United States, with more models than ever providing desirable range, performance and features to suit mainstream consumers. Maine is no exception to this trend, even if EV registrations still represent a very small fraction of total vehicles in the state.
In 2021, there were 3,040 EVs registered in Maine, accounting for just 0.007% of all vehicles but representing impressive 58% year-over-year growth. As public charging infrastructure expands amid strong policy support at state and federal levels, EV momentum is only expected to continue building in the coming years.
Among the models seeing the most popularity in Maine thus far, there is considerable diversity across body styles, price points and capabilities. Consumer preferences vary widely, even in a smaller state like Maine, but some clear favorites have emerged as EVs gain wider acceptance.
1. Ford F-150 Lightning
The recently launched F-150 Lightning has quickly become a fan favorite, leveraging Ford’s best-sellingvehicle nameplate to demonstrate EVs’ versatility. While starting at nearly $60,000, the Lightning can offer up to 320 miles of range, standard 4×4, and up to 10,000 pounds of towing capacity. It also touts useful features like the mega power frunk and ability to power tools, appliances, even a house during outages.
For Mainers, Ford’s familiarity and the Lightning’s rugged flexibility make it appealing for those looking to transition from gas-powered trucks. Inventory remains constrained overall, but Ford’s prioritization of fleet and commercial buyers suggests the Lightning will become a common sight for businesses like construction companies and ski resorts across Maine.
2. Volvo XC40 Recharge
Volvo has long held reputation for safety and reliability, making the automaker’s first entry into the EV space reassuring to consumers looking for an everyday crossover. With 223 miles of range and standard all-wheel drive, the XC40 Recharge can handle Maine’s varied terrain while promising low operating costs comparable to other $50-60k EVs.
The XC40 Recharge’s popularity suggests Volvo loyalists are finding it a seamless transition into electric, with familiar design and technology offsetting range limitations. As inventory volumes increase, the XC40 Recharge’s distinct luxury styling yet approachable size could captivate wider set of buyers in Maine.
3. Tesla Model 3
Nationwide, Tesla continues dominating overall EV sales, so it follows that the affordable Model 3 takes a top spot in Maine as well. With available all-wheel drive, a 315 mile range, and cutting-edge tech features, the Model 3 balances capability for the state’s climate with Tesla’s revered status as an aspirational EV brand.
Early production struggles are fading in consumers’ minds, while Tesla’s constant over-the-air updates keep vehicles feeling fresh. With used Model 3 prices remaining extremely strong in Maine and order backlogs still lengthy, expect the 3 to retain formidable popularity even as new competitors emerge.
4. Nissan Leaf
As the best-selling EV globally of all time, the Nissan Leaf has proven an ideal entry point for mainstream buyers thanks to reasonable pricing and low operating costs. The Leaf’s limited cold-weather range and modest tech may cap appeal versus newer EVs, but familiarity after 10+ years plays a major role in purchases.
Offering up to 226 miles of range in higher trims, the Leaf satisfies most average commuting needs, especially for city dwellers near plentiful public charging infrastructure. For Mainers seeking tech-forward vehicles, the Leaf lags behind, but appeals significantly to budget-focused and eco-conscious shoppers.
5. Tesla Model S
Rounding out the top most popular EVs in Maine, Tesla captures another spot with its flagship luxury sedan. The Model S offers class-leading 396 miles of range, blistering performance with tri-motor variants, and the types of high-tech features EV enthusiasts covet.
With 100,000+ units sold thus far in its decade-long lifespan, the Model S holds widespread appeal and even greater aspirational draw for those able to stomach its lofty $90,000+ pricing. As a halo product paving Tesla’s way, the Model S continues finding buyers who want both luxury and high-tech EV capability in a full-sized 4-door package.
The Outlook for EV Adoption in Maine
Maine’s rapidly expanding public charging network, led by high-power DC fast charging capability, should continue supporting growth of all types of EVs well into the future. Light-duty pickups, SUVs, and crossovers are likely to dominate based on current consumer preferences, but variety of options at numerous price points will only increase.
Mainers have demonstrated willingness to consider EVs en masse when compelling products align with local needs for capability, range and flexibility. As inventory volumes rise and economic factors like high gas prices make TCO more palatable, EVs could reach 10-20x registrations or more within this decade.
The diverse set of top choices today exhibits how unique missions, budgets, and use cases draw consumers to different attributes. Still, exciting new products on the horizon from Ford, GM, Hyundai-Kia and startups like Rivian promise to further expand the field for EV consideration by Mainers in the near future.
