How to Start a Book Blog

The internet has opened up endless possibilities for book lovers to connect. An estimated 15.2 million book blog pages exist on the web today. With so many active readers and writers, book blogging has become a lively community.

If you want to share your literary opinions while discovering new authors and titles, starting a book blog is for you. This comprehensive guide will walk you through every step, from choosing a niche to cultivating an audience. Let‘s dive in!

Getting Familiar with the Book Blogging Community

The book blogosphere consists of different types of bloggers who share a passion for the written word. Some write strictly for fun or to document their reading journeys. Others have turned their sites into a full-time job reviewing advance copies and working with publishers.

Most bloggers fall somewhere in between. They blog as a hobby but also monetize through affiliate links, sponsors, and ad networks. No matter your goals, getting familiar with the community is essential.

Dedicated online spaces unite book bloggers. The largest is Book Blogger List, with over 2,500 members. The site helps new bloggers connect while providing resources on building an audience. Other popular communities include Book Blogging Babes (Facebook group) and Book Blogger Buzz (Facebook group, newsletter, and Twitter chat).

Attending book events can also help you network offline. Look for local author signings, library reading groups, and writer’s conferences. If willing to travel, massive annual events like BookExpo and BookCon attract publishers, authors, bloggers and readers.

Before launching your own site, spend time reading successful book blogs. Analyze their content strategy, site design, and community engagement. This will give you ideas while helping you find your unique blogging voice.

Choosing a Book Blog Niche

Selecting a niche focuses your blog on a target audience. The narrower your specialty, the easier gaining loyal followers becomes.

For example, a general book review site has limitless competition. However, a blog solely dedicated to reviewing YA fantasy novels fills a specific reader need.

Brainstorm niche ideas based on your reading tastes. Do you mainly read literary fiction? Focus on contemporary fiction or specific genres like historical fiction. Love sci-fi and fantasy? Concentrate your blog on speculative sub-genres.

Beyond genres, explore niche topics like:

  • Featured authors (e.g. Stephen King books)
  • Book settings (e.g. stories set in Paris)
  • Character tropes (e.g. unlikeable female protagonists)
  • Reading challenges (e.g. reading the Pulitzer Prize winners)

Search online to see if your niche already has established sites. If not, you have an opportunity to become a category leader. Just make sure your niche has enough depth to sustain posts over time.

Choosing a Blogging Platform

You need a content management system (CMS) to build your book blog. CMS platforms make it easy to create, organize, and update site content without coding knowledge.

We’ll compare the most popular CMS options: WordPress, Blogger, Tumblr, and Squarespace.

WordPress powers over 60% of all sites, making it the world’s most popular CMS. The open-source software is free, but you need web hosting and a domain name. Plans start around $5-$10 a month. With premium themes and customization options, WordPress empowers you to build an advanced book blog equipped with all the bells and whistles.

Blogger is Google’s blogging platform. Also free and easy to use, its simplicity makes it ideal for beginners. However, customization is limited. As your blog grows, you may feel constrained.

Tumblr excels for community engagement. Its reblogging feature makes sharing bookish content with followers a breeze. Photo blogs also thrive on Tumblr thanks to popular hashtags. But its lack of organization makes lengthy book reviews and analysis posts difficult.

Squarespace sits on the pricier end with basic plans starting at $12 per month. Where the service shines is elegant design. Premade templates, sleek analytics, and built-in SEO provide a polished look for your blog. However, you don’t get the support or flexibility of WordPress.

In the end, WordPress emerges as the CMS best equipped for a book blog you can grow. Let’s break down the steps for getting your site live.

Registering a Domain and Finding a Web Host for Your Blog

A domain name creates your blog’s custom web address. Since domains ending in .com or .net appeal widely, we recommend them for book blogs.

Choose descriptive keywords readers would use to find you. For example:


Steer clear of hyphens and odd spellings. This makes your URL easy to share and remember. GoDaddy and Bluehost have user-friendly domain registration starting under $20 annually.

Next, a hosting provider stores your site files on remote servers for 24/7 access. Popular affordable hosts like HostGator and SiteGround help you get WordPress installed easily with one-click.

Shared hosting plans provide ample bandwidth and storage for most blogs. Expect pricing around $5 per month starting out. As your audience scales, upgrade to dedicated or VPS hosting for faster site speeds.

Setting Up Your Book Blog in WordPress

Once hosting is set up, it’s time to install WordPress and build out your site framework.

Pick a Theme: WordPress themes control site design and layout. Thousands of free and paid bookish themes exist like Author, Book Lover, and BookWorm. Premium themes allow enhanced personalization. Use plugins to add functionality like an author profile carousel, reading tracker, or book database.

Organize Navigation: Structure your main menu and sidebar categories around your niche. Common book blog sections include About, Reviews, Interviews, Resources, Contact and Archive.

Design Visual Elements: Upload a logo or stylized site name to brand your blog. An eye-catching header image such as books on a shelf draws readers in. Feature your latest releases or all-time favorites.

Set Up Your Home Page: Curate content previews on your homepage to pique visitor interest and guide them deeper into your site. Optimize with SEO best practices so search engines can easily interpret your focus.

Build Internal Links: Link related posts together using anchor text phrases. If you interview a fantasy author, link the name back to an archive of fantasy interviews. This boosts site-wide engagement.

Enhance User Experience: Include newsletter sign-ups, social sharing buttons, author bios, and an email contact form to facilitate community. Make sure site speed and mobile responsiveness meet reader expectations.

Creating an Editorial Calendar for Your Book Blog Content

Consistency and quality content separates amateur blogs from influencer sites readers return to frequently. An editorial calendar tracks your content pipeline so you always have fresh articles and reviews queued up.

Map Out Post Ideas: Brainstorm an ongoing list of book blog post ideas centered around your niche. Ask readers what type of content they crave most via polls and surveys. Stay on top of new releases, controversies, author news etc. in your genre.

Set a Content Schedule: Space out posts to maintain steady activity without inundating followers. For example, publish 4 posts per week or 8-10 posts monthly. Use free planning tools like Trello or CoSchedule that allow you to organize publishing dates and drag-and-drop move items.

Coordinate With External Events: Tie content themes around occasions like author birthdays, literary award announcements, seasonal topics, reading challenges etc. Check book community calendars so you can get ahead planning related posts.

Repurpose Across Channels: Expand article reach by reformatting posts into YouTube videos, podcast episodes, and social media snippets. Tumblr quote graphics paired with book Instagram photos achieve this nicely.

Automate Social Sharing: Schedule Facebook, Twitter, and Pinterest updates to promote newly published reviews. This saves time while extending your digital footprint.

Crafting Quality Book Blog Content

Blogging fuel comes from providing value to your readers. Before hitting publish on mediocre book babble, evaluate if each post achieves this.

Entertain: Book lovers visit blogs to interact with fellow enthusiasts. While delivering insight, don’t forget plenty of offbeat and laugh-out-loud content. Include photos, memes, gifs, snark and humor. Lightness balances heavyweight analysis.

Educate: Demonstrate your authority on literary topics that fascinate you. Signature elements like world-building in sci-fi or unreliable narrators in thrillers fill gaps lacking in broader book talk. Spotlight categories hold reader interest.

Inspire: Motivate your community to expand their reading horizons. For example, if they usually read suspense, introduce literary fiction similar in mood. Recommending just-released small press books before others gives them special access.

Validate: Make readers feel heard by spotlighting their comments or guest posts. Bond through behind-the-scenes looks at your blogger life and polls confirming popular opinions. Foster a welcoming space for ALL reading tastes.

Promoting Your Book Blog to Gain Followers

You crafted amazing content—but now comes the tricky part of distribution. Spreading brand awareness takes proactive promotion.

Leverage Social Media: Link blog posts across your bookish Facebook groups, Twitter threads, Instagram stories, Goodreads updates etc. Request shares from engaged followers. Hashtag posts with niche keywords so readers can find your takes as they search.

Run Google Ads: Paying to promote trending blog content via Google Adwords places you at the top of search results. Expect to invest anywhere from $100-$500 monthly as part of an online visibility strategy.

Distribute Freebies: Entice newsletter sign-ups by offering giveaways of advance review copies, signed books, swag, gift cards etc. In exchange, new subscribers get exclusive content previews. Everybody wins!

Start a YouTube Channel or Podcast: Expand your blog’s scope into popular audio and video platforms. Cross-promote new episodes everywhere while embedding on your site. This captures more of your target readership.

Pitch to Aggregators: Websites like BookBub, Book Riot, and Literary Hub drive tons of book discovery traffic. Pitch your hottest reviews for consideration to their editors. Landing a coveted feature multiplies eyeballs.

Guest Post Swap: Reach fellow bloggers’ engaged readers by contributing content to their sites. In exchange, they’ll share a post with your community. Make sure you partner with websites whose audience matches your target demographic.

Networking With Other Book Bloggers

Publishing content alone won’t grow your community. You have to engage directly by networking with other book bloggers.

Leave Comments: Become a familiar name and face popping up on desired sites by reacting to reviews, joining member conversations, and showing community spirit.

Share Posts: Amplify blog posts you genuinely love to your own feeds. When others watch the click backs and engagement, they‘ll return the favor.

Partner on Link Round-Ups: Suggest collab pieces like “10 Book Bloggers You Should Be Reading Now” that showcase diverse voices. Crediting one another broadens all your horizons.

Meet Up at Events: Attend book signings, trade conferences, local author lectures etc. Follow up with new blogger connections via email or social media to continue chatting.

Start a Monthly Twitter Chat: Piggyback on trending hashtags like #BookBlogger or create your own to discuss hot topics. Tag services like bcnetwork amplify reach.

These relationship-building tactics demonstrate your interest lies more in engagement over self-promotion. As you support others, your blogger network blossoms exponentially.

Ready, Set, Blog!

If transforming boundless enthusiasm for books into an online platform sparks your spirit, take the leap.

Follow this guide as you put the pieces in place. Discover your unique voice while serving fellow bookworms quality literary escapism. Once you build website framework and audience rapport, creative freedom reigns.

Now grab that cup of Earl Grey tea, cozy headphone playlist, and latest hot release. It’s time to start telling the world what stories speak to your soul.

Did you like those interesting facts?

Click on smiley face to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

      Interesting Facts
      Login/Register access is temporary disabled