How to Get Paid on YouTube: An In-Depth Guide for Beginner and Experienced Creators
Have you ever asked yourself "how do YouTubers make money"? With over 2 billion monthly logged-in users in 2022, YouTube has become a viable income source for over 2 million creators globally.
In fact, top channels easily clear over $1 million a year from videos alone thanks to immense viewer reach. And even channels with a modest viewership can out-earn traditional part-time jobs once fully monetized.
This step-by-step guide details exactly how any regular person can start earning money on YouTube, no matter your experience level or audience size. Follow our roadmap to ad revenue, channel memberships, fan funding, reused content, and more.
Let‘s explore all the ways you can get paid directly from YouTube!
I. Overview: How YouTubers Actually Make Money
Before diving in, let‘s establish the key digital payment models that compensate YouTubers for their content, brand sponsorships, and fan loyalty.
YouTube primarily pays creators for the ads running alongside videos. But with immense viewership plus premium tools unlocked at higher subscriptions, top channels make big money through:
Google AdSense: Direct ads on videos you keep 55% revenue share of
YouTube Premium: $12/month subscription service splitting revenues based on watch time
Channel Memberships: Paid $4.99+ subscriptions offering exclusives and perks
Super Chats & Stickers: Tips and highlighted comments on live streams
Merchandise Shelf: Built-in store for selling swag directly through YouTube
Brand Sponsorships: Promotional deals with rates based on subscribers and average views
Fan Funding: Direct donations through links or platforms like Patreon
The most lucrative creators stack multiple income streams at once. But even at lower view counts, ad share and channel memberships alone can drive strong earnings.
Now let‘s get your channel set up for monetization!
II. Create & Customize Your YouTube Channel
Your first step is to establish a homebase by setting up your basic YouTube channel. This is where all your content lives and where fans will subscribe.
Go to YouTube.com and click "Create a Channel" if starting fresh. If you have a personal Google account already, simply create a new channel attached to your current login.
Channel Setup Checklist
When customizing:
Pick a niche: Gaming? Comedy? Finance? Stay focused.
Choose memorable name: Align with niche; branding matters.
Upload channel art: Use Canva templates to stand out
Add channel desc with relevant keywords
Link social accounts to help share videos
Pro Tip: Use TubeBuddy or VidIQ browser extensions to optimize titles, descriptions, tags and more for max search visibility.
III. Produce Quality Videos to Gain Traction
With your shiny new channel, it‘s go time! Effort invested in thoughtful content now pays dividends in eventual earnings.
Set a goal to publish at least 1-2 quality videos per week in the first three months. This gives the YouTube algorithm enough signals to start sharing your content and gauging viewer response.
Here are 5 principles for growth-driving videos:
Principle
Description
Clear Niche
Target viewers actively searching for your niche with focused content
Offer Value
Educate and help viewers in your niche with "how-to" advice and tips
Entertain
Make enjoyable videos that connect emotionally w/ humor, surprise moments, etc.
Encourage Sharing & Engaging
Elicit comments and likes that signal to the algorithm
Consistent Publishing
Release videos reliably on a schedule to build momentum
Keeping these priorities in mind sets you up for that pivotal moment of monetization when funds start accumulating!
IV. Enable YouTube Partner Program Monetization
The single most important milestone is getting approved into the YouTube Partner Program. This gives you a share of ad revenue based on video watch time and impressions.
YouTube Partner Program Requirements:
1,000 Subscribers
4,000 Valid Public Watch Hours (in 12 months)
Once approved, ads appear before, during and alongside your videos. You keep the majority share (around 55%) of generated ad revenue.
Without further delay, here is the step-by-step application process:
Step
Actions
1
Open YouTube Studio, click "Monetization" sidebar tab
2
Click blue "Apply" button to become partner
3
Accept YouTube Partner Program terms
4
Get reviewed (can take 30+ days)
5
Start running ads on your videos!
You will receive monthly payouts through integrated Google AdSense account detailed next…
V. Connect Google AdSense Account
While YouTube handles partner sign-up, external Google AdSense accounts deal with actually paying you your earnings.
AdSense works by serving text, image and video ads on sites and YouTube channels. As views and clicks accumulate, account balances grow.
Here is how to get your AdSense account connected:
Step
Actions
1
Sign up for free AdSense account at Google.com
2
Add payment details to account (bank/PayPal)
3
In YouTube Studio, select "Monetization" then the "AdSense" sub-tab
4
Click blue "Association Account" button
5
Follow prompts to sync AdSense to channel
Now AdSense ads will appear on and around your content. At the monthly $100 payout threshold, earnings transfer automatically from your YouTube partner balance to available AdSense balance.
Set it and (mostly) forget it!
VI. Unlock Channel Memberships
Your monetized viewership gives you slightly passive revenue from ads. Channel Memberships create predictable, subscriber-funded income stream.
Fans pay $3-$20 monthly for exclusive perks like:
Custom badges and emoji
Members-only community posts
Behind-the-scenes content
Priority replies from creator
Discounts on merchandise
Early access to videos
Requirements to enable:
Active YouTube partner
Over 1,000 Subscribers
Set up like this:
YouTube Studio > Channel > Memberships Tab
Establish pricing tiers
Set perks for each tier
Market memberships to fans
Top creators easily clear over $50,000 a month from channel memberships thanks to loyal followers. This can fund production budgets for even higher quality content!
VII. Activate Super Chats & Stickers
Super Chat and Super Stickers allow viewers to pay to highlight their live stream comments in bright colors. Prices range from $1 to literally hundreds for the largest channels and events.
You keep 70% of Super Chat and 60% of Super Sticker revenue after YouTube‘s cut:
While smaller channels see modest tips, major creators easily clear thousands per week in Super Chats given huge concurrent viewership.
VIII. Repurpose Creative Commons Content
Less known than adshare or channel memberships, reusing existing YouTube video content offers an shortcut to profitability.
The YouTube Video Library contains over 1 million Creative Commons-licensed videos approved for reuse if simple attribution rules are met.
By downloading, editing and reposting a subset of content within the library, you generate ad and subscriber revenue without expensive productions costs.
In a short time, this strategy combined with original commentary can snowball both earnings plus production budgets for future homemade content.
IX. Study Channel Analytics
As a final best practice, routinely analyze traffic analytics to optimize your videos and channels for maximum earnings.
Key metrics to track:
Traffic Sources: Best playlists? Referrers?
Top Videos: Highest watch time and rewatches?
Ad Rates: RPM by video length? Live vs. VOD?
Membership Conversions: By video or channel location?
Super Chat: Performance by game or topic?
Armed with these insights, you can tailor your approach to drive the most lucrative views, channel sign-ups, and platform monetization.
In Closing
The complete roadmap above details the exact steps to start earning money on YouTube, whether through ad splits, channel memberships, fan funding, or content reuse.
While generating substantial revenue requires significant momentum, each milestone crosses you closer to self-funding future productions and benefiting from compounding income streams.
Now you have the blueprint. Where will you start on the journey toward YouTube profitability? Share your thoughts below!