How Much is Google Stock? An Expert Analysis for Potential Investors

Are you considering investing in Google or already own Alphabet (GOOGL) shares? Do you want an in-depth perspective beyond today‘s stock price on the performance, financials, and future prospects for Google stock? Then you are in the right place!

As an online advertising and analytics specialist with over 5 years of experience running Google Ads campaigns, I have a passion for following Alphabet as both a practitioner and investor. The aim of this comprehensive article is to analyze every key aspect of GOOGL stock to help fellow investors make wise decisions. We have a lot to cover, so let‘s dive right in!

Overview: Google Stock Price & Fundamentals

Let‘s orient ourselves around some Google stock fundamentals before analyzing performance and growth trends over time:

  • Stock Tickers: GOOGL (Class A shares), GOOG (Class C shares)
  • Exchange: NASDAQ
  • Share Price (as of Jan 25, 2023): $95.22
  • Market Cap: $1.23 trillion
  • P/E Ratio: 17.33
  • EPS (TTM): $4.56
  • Nasdaq 100 Weighting: 4.41%

(Source: Nasdaq GOOGL Quote Page)

From search to Gmail, Android, and YouTube, Google products dominate our digital lives. The company absolutely deserves a place in a well-balanced portfolio.

Next let‘s analyze key trends in the company‘s financial performance.

Financial Performance & Health

Alphabet revenue grew by an impressive 17% in 2018 and 23% in 2019 before decelerating to more modest single digit gains in 2022 amidst a weakening global macro environment.

But zooming into quarterly performance, we see promising trends per the latest Q4 2022 earnings release:

Q4 2022 Performance 
- Revenue: $76.05 billion, up 1% YoY 
- Operating Income: $17.11 billion, down 19% YoY
- EPS: $1.05 per share, down 34% YoY

(Source: Alphabet Investor Relations)

Revenue slowing but still growing during a historically bad year reflects operational resilience. Advertising still drives the lion‘s share at over 78% of sales.

Cloud was yet again the standout, notching 38% revenue growth to a $21 billion annual run rate. Higher investment spend here impacted margins but seeds tremendous future opportunity.

Now let‘s analyze historical share price levels and trading ranges.

GOOGL Stock Price & Volume History

YearLowHighVolume (M)

(Source: Macrotrends – GOOGL Historical Prices)

A few interesting observations:

  • The 2021 all-time high of nearly $150 far eclipses prior years
  • 2022 trading volume declined 50% from 2021‘s frenzied pace
  • The low $60s looks like a reliable long term floor of support

Next I want to analyze the leadership, product portfolio, and strategic direction to assess Alphabet‘s intangibles.

Leadership & Innovation: Strengths to Maintain Dominance

Larry Page and Sergey Brin founded Google out of their Stanford dorm room in 1998. While no longer active in day-to-day operations, the iconic duo still guide strategy and investments by controlling over 50% of shareholder voting power.

Sundar Pichai took over as CEO in 2019 and runs the core Google business. Ruth Porat serves as a world class Chief Financial Officer overseeing the books.

Alphabet houses the core Google business lines along with Other Bets – independent companies like Waymo self-driving cars, Verily life sciences, Deepmind AI, Wing delivery drones, Loon internet balloons, and more.

While many lose money pursuing radical ideas, Alphabet can afford these experiments thanks to the advertising juggernaut generating $40 billion+ in annual free cash flow.

Alphabet continues pouring over $30 billion annually into R&D across every frontier of computer science – a tremendous competitive strength cementing technical leadership for years to come.

Regulatory risks bear monitoring as governments question the dominance of big tech in search, digital advertising, and other fields. But game changing enforcement still appears unlikely in the U.S.

The bottom line is that Alphabet possesses globally irreplaceable platforms, world-class leadership, and technology capabilities years ahead of rivals. Sustaining innovation investments protects these competitive moats.

Now let‘s analyze why long term investors have done so extraordinarily well owning Alphabet stock.

Historical Returns Analysis: An Elite Growth Company

Recall that $10,000 invested in Google‘s 2004 IPO would be worth over $300,000 today. Let‘s analyze returns across different holding period scenarios:

10 Year Returns

  • Share price on January 1st, 2013: $707.00
  • Share price on January 25th, 2023: $95.22
  • Total 10 Year Return = 1,350%

5 Year Returns

  • Share Price on January 25th, 2018: $1,180.90
  • Share Price on January 25th, 2023: $95.22
  • Total 5 Year Return = 88%

3 Year Returns

  • Share Price on January 25th, 2020: $1,433.90
  • Share Price on January 25th, 2023: $95.22
  • Total 3 Year Return = -11%

Here is the 5 year historical price chart for visual context:

googl 5 year stock chart

After posting phenomenal returns for long term buy-and-hold investors, short term performance has clearly slowed. The -11% 3-year return demonstrates Alphabet‘s vulnerability to valuation compression amidst rising interest rates and concern over economic deceleration hurting advertising budgets.

However, as digital ad spend rebounds coming out of recession fears in 2023/2024, double digit growth should return. Secular trends enabling Google‘s dominance remain very much intact.

Now let‘s look at dividend income andexplore share repurchases.

Capital Return Programs: No Dividend But Healthy Buybacks

Alphabet currently pays no dividend, preferring to retain capital to reinvest aggressively into areas like cloud computing that are key to future growth.

However, Alphabet returns excess cash to shareholders through repurchasing company stock in the open market.

Over $85 billion was spent on buybacks in 2022 alone – almost triple the prior year! This reduced share count helps boost earnings per share over time.

Consider share repurchases as an alternate, tax-advantaged means of returning capital to investors. Between reinvestment and buybacks, Alphabet strikes an appropriate balance between supporting current stock price while funding expansion.

Key Takeaways: Summary Analysis

In summary, here are the key analytical takeaways on Alphabet‘s stock:

Holding Period

  • Spectacular returns for investors with 10+ year time horizons
  • More muted gains for short term holders amidst economic uncertainty


  • Impressive growth company expanding revenue over 20% annually until recent macro slowdown
  • Dominant core Google business throwing off $40+ billion in free cash flow annually

Leadership & Innovation

  • Visionary founders still influencing strategy via board seats

  • World class investments in AI, cloud computing, and emerging technology

  • Resilient advertising juggernaut able to weather regulatory and competitive storms

In closing, I believe Alphabet remains a phenomenal business worth owning for the long run. While economic conditions impact near term trading, the company is well positioned to deliver strong shareholder returns over 5 to 10+ year holding periods.

I will leave you with one final thought. Legendary investor Warren Buffett once said his favorite holding period is forever. When investing for the long run, buying great companies at fair prices often pays off meaningfully over time through compound growth.

alphabet certainly appears one of the highest quality businesses available for investors to partner with for the long term journey ahead.

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