What Channel is BET on DirecTV? Your 2024 Cable Guide

Are you wondering where to find BET on DirecTV? Black Entertainment Television is offered on channel 329 with popular sister station BET Her available for upper-tier subscribers on channel 330.

I‘ll give you all the details on BET‘s channel placements, packages, and programming in this comprehensive cable guide. Read on to learn more about America‘s dominant network for African American viewers.

A Timeline History of BET‘s Growth on Cable

While music videos ruled MTV and pop culture beginning in 1981, BET actually beat them to launch by a year. But it took time to build an audience compared to the immediate sensation that was MTV.

Here‘s a historical overview of how this pioneering channel earned its place on cable lineups over 40+ years:

BET Historical Timeline

As you can see, BET withstood ownership changes, rebranding efforts, channel competition and shifting viewer habits to cement its place as one of cable‘s longest-tenured networks.

Today over 90 million households – practically the entire US – receive BET thanks to distribution across all major providers. Next let‘s break down what type of shows you can actually watch on channel 329.

BET‘s Balanced Mix of Programming in 2024

While BET regularly delivered strong ratings thanks to flagship shows like 106 & Park and The Game through the 2000s, the network has retooled for today‘s fractured media landscape.

Here‘s a breakdown of key genres and titles you‘ll find while watching the channel in 2024 and beyond:

Celebrity/Music

Today‘s biggest stars feature in special event programming like the BET Hip Hop Awards, BET Awards and BET Experience weekend of concerts:

  • DJ Cassidy‘s Pass the Mic: BET Mother‘s Day Edition – Popular DJ revives Soul Train-style collective performances
  • Caribbean Carnival Content – Originally based in Brooklyn, captures best moments from Carnival season
  • Bobby Jones Gospel – Longest running show in BET history at 40 years features gospel artists

According to Showbuzz Daily, these marquee tentpole telecasts reliably draw 500k – 800k viewers or more.

Reality Television

Unscripted programming lets fans connect with their favorite celebrities in new ways:

  • American Gangster Trap Queens – Chronicles women tied to prominent gangster stories
  • Sistas – Follows friends navigating life and romance
  • Tales – Anthology series dramatizing hip-hop tracks

Thanks to binge trends, reality shows have become reliable performers both on premiere nights and via time-shifted, on-demand viewing.

Comedies

Iconic comedians bring their talents to the small screen with new concepts:

  • Assisted Living – Marla Gibbs runs a home for eclectic residents
  • Ms. Pat Show – Family sitcom based on comedienne Ms. Pat‘s life
  • Bruh – Male bonding across careers, relationships and personal goals

Funny shows add smiles during busy channel surfing sessions.

Acclaimed Dramas

Critically-praised serials and limited series tell compelling stories:

  • All the Queen‘s Men – Set in male entertainment company serving powerful women
  • Carl Weber‘s The Black Hamptons – Drama amongst affluent African Americans
  • Ruthless – Sexy spin-off of wildly successful primetime soap opera The Oval

These days you‘re just as likely to tune in for a juicy storyline as you are music videos thanks to BET‘s ever-expanding focus on original series.

You‘ll also find acquired, syndicated hits to round out programming blocks, including classics like:

  • The Jamie Foxx Show
  • My Wife and Kids
  • Girlfriends
  • The Parkers

With new seasons of shows like American Gangster and Carl Weber‘s The Black Hamptons soon dropping, BET‘s blend of music, reality TV and acclaimed dramas isn‘t slowing down anytime soon.

How to Watch BET on DirecTV and Streaming Platforms

So now that you know BET serves up more than music videos in 2024, where can you actually find the channel?

The main BET network is easy to access on DirecTV satellite and the newer DirecTV Stream service. Here are all the channel details:

PlatformChannelPackages
DirecTV Satellite329 (SD/HD)Included with Entertainment, Choice, Ultimate, Premier
DirecTV Stream329 (SD/HD)Included with Entertainment, Choice, Ultimate, Premier

BET Her is also available in Ultimate and Premier channel bundles on both platforms via:

  • DirecTV Satellite: Channel 330 (SD/HD)
  • DirecTV Stream: Channel 330 (SD/HD)

Based on Q3 2022 findings from Kantar, around 6.3% of all DirecTV hours were spent watching BET. So while niche, viewers clearly still flip plenty to the network for conversation-worthy original episodes.

If you‘ve cut the cord completely, you also have options to access BET programming:

  • Via the BET+ streaming service ($9.99 per month)
  • Through live TV providers like Hulu + Live TV, YouTube TV, Sling TV, and Philo
  • Free on Pluto TV channel 171 or via the BET App (limited content)

Also keep reading to learn more about BET‘s wider network of sister channels beyond the core DirecTV offering.

The BET Network Story: Ups and Downs of Sister Channels

While BET remains the mothership, it has launched several sister channels over the past 25 years targeting more specific African American audiences and genres:

BET Network Sisters

As you can see, music channels focusing on hip hop, gospel and vintage soul have already shuttered. And Supporting players like BET Gospel just feature blocks on the main channel now rather than operating 24/7.

Why the shrinking scope? Likely rising costs and declining viewership across cable writ large. However, here‘s a closer look at offerings still going strong in 2024:

BET Her

Launched: 1996 as BET on Jazz

Focus: Women and family programming

Status: Thriving with wider availability on major providers after 2020 rebrand

On DirecTV: Channel 330 SD/HD (Ultimate/Premier packages)

This relaunch has resonated by blending acquired shows like Living Single with originals like Twenties. Expect Her to stick around.

BET Jams & BET Soul

Launched: 2001 (Jams), 2003 (Soul)

Focus: Hip hop/R&B music programming

Status: Only air archived blocks on BET Network

On DirecTV: No dedicated channels

Sadly DirecTV dropped these channels, though they live on via streaming.

BET+

Launched: 2019

Focus: Premium subscription streaming

Status: Slowly growing towards 4 million subscribers

Cost: $9.99 per month

This Netflix for Black programming has helped offset lost channels while future-proofing the brand.

So while BET scaled back on niche channels, its streaming plans rightfully take center stage as viewers shift to on-demand viewing.

What Does the Future Hold for BET?

As we‘ve explored here, BET constantly pivots programming to serve its core African American audience – just on different platforms. While critics argue BET has veered away from celebrating Black culture to drama and scandal, ratings don‘t lie – six of cable‘s top 30 shows in Q3 2022 aired on BET.

And events like the BET Awards, Soul Train Awards and BET Hip Hop Awards reliably score high ratings year over year. As long as BET delivers can‘t miss content, fans will keep watching no matter the platform.

I expect continued growth for marquee programming and direct-to-consumer products like BET+ into the 2030s and beyond. With BET Her also catching on, the brand clearly understands today‘s audience. While we may never see the return of niche sister channels, the core of what founder Robert Johnson envisioned – celebrating Black culture – continues bringing viewers to the table.

So skip on over to channel 329 (or 330!) tonight to reconnect with BET‘s legacy while discovering what‘s next. Thanks for tuning in to this edition of our DirecTV programming guides – let us know what you want us to cover next!

Regards,
A.I. Data Analyst

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